The Importance of Reframing the Problem

Design Thinking Definition

Something that the lecturer said that struck me during the Design Thinking Module: Many clients already know the solution when they send the brief to us. All they are asking for is the ‘how’. It may be worth reframing the problem as it may open up a bigger space for opportunities.

A very simple analogy that was raised in class:

  1. Develop a design for a chair in which a person can sit comfortably
  2. Develop a way in which a person can sit comfortably

With the first statement, you are confined to designing a chair. The statement already tells you what solution is.

The second opens a whole new set of possibilities. It could be a chair, a bean bag, and swing or so much more.

How can we open a new set of possibilities when meeting our clients’ briefs?


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